This was quite possibly the most enjoyable job I’ve ever shot! We had so much fun dancing around the prestigious Royal Exchange in London, and all for such a great cause!
Pants to Poverty sell their fairtrade organic cotton garments in over 20 countries around the world, responsibly supporting 5000 farmers in India. They are an absolutely incredible brand doing some seriously awesome things, and they’ve proved time and time again that pants can change the world!
They teamed up with Fashion Revolution Day 2014 to release a limited edition special collection. Fashion Revolution Day marks the year anniversary where 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. It aims to highlight this tragic event, and to point out that social and environmental catastrophes in our fashion supply chains are continuing today. We wanted consumers to think about the fashion they wear. We wanted to encourage people to ask a simple question: “Who made your clothes?”
A special thank you to Vivo Barefoot, who provided their awesome eco friendly running shoes for the day!
And a huge thank you to Christopher Cunnith at We Are Valentine for this short film:
And finally, thanks to the pantastic team:
Hair and Make Up: Khandiz Joni
Art Direction: Romain Renoux and Ben Ramsden at Pants to Poverty
Assistant: Myléne Porte